Focusing on subtle fragrances you don’t smell a block away, Cameos and Crowns opened up shop on 34th Ave in Madrona one month ago. The shop’s owner brings deep experience with fragrances to a little space, situated just south of Union.
Lynette Vertoch’s southern California candle business went from home-scale to mass production seemingly overnight. In early 1990s, her Illume line of candles were all the rage, and even gift baskets for Tonight Show guests featured them, she told me while flipping through a big book of Illume clippings from various national magazines.
Since selling Illume in 1999, Vertoch has started another fragrance line and other endeavors. But the past few years have been difficult for Vertoch and her husband.
“We had a rough couple years, like everyone else,” she said.
The couple recently moved to Seattle, and on a trip to Madrona, Vertoch saw a space available on 34th Ave just south of Union. She decided to go for it and start Cameo and Crowns. The boutique features home fragrances, like candles and diffusers, soaps, perfumes, shaving products, fine paper and more, much of it handmade and from smaller brands.
For a list of brands and more info on the shop, check out their Facebook page.
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