For people looking for alternatives to animal meat, the CD’s own Field Roast creates flavorful and hearty vegan grain meat that leaves so many other meat substitutes tasting like, well, nothing.
The Times recently profiled Field Roast Founder David Lee. From the Times:
Lee, 53, is an entrepreneur with a strong streak of altruism. In 1988, after more than a decade cooking in restaurants, he started Common Meals, the forerunner of FareStart, a culinary job-training program for the homeless and disadvantaged that is celebrating its 20th anniversary this year. The idea for Common Meals stemmed from his commitment to pursue a vocation in the food industry on his own terms: a two-pronged fork, if you will, of creativity and compassionate intent. “There is so much suffering around food,” says Lee. “I’ve always thought it could be different, from the way we treat those who prepare our food to the foods themselves.”
He launched Field Roast in 1997, at about the same time he began practicing Buddhism. His mission was to make a vegan product that could stand up to animal meat. He dislikes terms like “meatless” because “that’s the language of scarcity.” If you look up “meat” in the dictionary, he points out, the first definition is “solid food.”