In the last couple of years Seattle has become home to a unique population of indie neighborhood news sites. Capitol Hill Seattle and West Seattle Blog were the first (and still probably the best), and we think our October 2007 launch makes us #4, after Blogging Georgetown. And since then, we've used our Neighborlogs platform to create a network of a dozen different sites in neighborhoods across Seattle.
They've all been growing wildly in traffic and attention. This site alone clocked a record 156,000 page views in July, and our Neighborlogs network had 79,000 unique visitors. That kind of traffic tends to get attention, and the big corporate media outlets have taken notice. The Seattle PI (owned by the Hearst corp) launched their first neighborhood blog last month on Queen Anne, and today KOMO TV launched a series of neighborhood sites citywide, including one here in the CD.
The new competition validates the long hours we've spent building this platform. The attempt to duplicate our features is especially flattering. But unlike these centrally-driven groups, we actually live in the communities we cover. We hear when sirens go flying down 23rd Ave, get out and go to neighborhood meetings, and discover local news when we're just out walking around with the Newshound. And we'll probably understand that a south Seattle shooting and a SODO gas leak aren't actually in the Central District. (Update: those posts were removed from their front page after we pointed them out)
TV has a long history of regurgitating stories they find elsewhere, often without attribution. And so far, it looks like the online efforts will be no different. But we'll still be here with detailed, timely, original coverage of the things that are important to our neighborhood.
And remember that advertising is what keeps your favorite indie site in business. Anyone can advertise on CDNews, and reach thousands of people right near them, for as low as $2.50 a day. So if you happen to notice that your favorite business is not an advertiser, or see a local business advertising on a corporate site, be sure and ask them to support CDNews the next time you're in their shop.
EveryBlock's view of the Central District:
http://seattle.everyblock.com/locations/neighborhoods/centra
Their approach is totally different than CDN, but they were another neighborhood news indie, who are now owned by the biggest news website in the US.
I don't think any of the big-media news entities are going to be able to imitate what makes CDN so great. That greatness comes from people in the neighborhood reporting on what they see outside of their homes and offices, and from them following-up on issues that are maybe tiny in terms of the "big news," but totally matter to us. Perhaps even more than that, I think we are neighbors talking to each other via CDN--not "broadcasters" talking to their "audience."
I think some of the more desperate news organizations are maybe just trying to catch a train that has already left the station. But, in the worst case, they are desperately trying to direct neighborhood energies into a supporting their corporate news brand before we get too attached to our more local, grass-roots, community sites. I think, in the case of CDN (and Capitol Hill Seattle), they are certainly too late!
But, the web allows us to benefit from a bigger mix of sources and approaches than just newspapers, TV and radio broadcasting. So, I think it'll be interesting to see if the MSNBC approach, which is more like partnerships, ends up finding some useful... read more ates of symbioses with sites like CDN. We certainly would continue to benefit from the work of professional journalists intersecting with the news needs of our neighborhood.
(Coincidentally, I know some people who both work at MSNBC and who live in the CD, and they all love the CDN!)